Product Marketing Manager

Job description

# **Why Mintlify?** We're on a mission to empower builders. - **Massive reach:** Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch. - **Small team, huge impact:** We recently passed 50 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory. - **Culture of** [**slope over y-intercept**](https://mattrickard.com/hire-slope-not-intercept) **:** We value learning velocity, grit, and unapologetically unique personalities. We grew in value faster than headcount and we’re looking to align the two quickly. # **What you'll work on here** - Being the go-to for sales on objection handling, pricing and packaging questions, competitive intel, and sales collateral - Building out systems and processes demonstrating how to launch effectively, win head-to-head deals, and expand into new segments - Communicating the value proposition of a new product and positioning to sales, while partnering with PMs and engineering on the product roadmap - Building out repeatable and scalable systems - Balancing strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research. - Working closely with sales on creating content, training, and objection handling - Orchestrating launches - building a GTM checklist, coordinating across the organization, and shipping on deadline - Strong writing and storytelling that can adapt to Mintlify’s tone of voice and EPD audience # **What you bring to the table** - 8-10 years in product marketing, with at least 2 years at an early-stage company (Series A through Series B) and experience operating as a team of 1 - Experience in both PLG and sales-led motions, or deep experience in one with demonstrated curiosity and adaptability for the other - Prior experience building out analyst relations strategy - Customer Obsession: Instinctively wants to talk to customers and prospects. Builds positioning from evidence, not assumptions - Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing. - Marketing breadth: You understand campaign, channel, content, and comms strategy in addition to product marketing strategy - Bias to action over perfection: Would rather ship 80% this week than 95% next month and can iterate in public - Experience developing marketing strategies and tactics that both put the customer first and contribute to growth goals - **Bonus points:** Experience with pricing and packaging decisions. Organic content optimization experience. Knowledge of AI-native infrastructure or strong desire to learn about this quickly. Communications or PR experience. Familiarity with product-led onboarding flows and in-app messaging. Public speaking or webinar experience. Worked in adjacent B2B SaaS with similar buyer personas # **Why you should join our marketing team** If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run. We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see. # **Company Benefits:** - Competitive compensation and equity - 20 days paid time off every year - 401k or RRSP - $420/mo. wellness stipend - 100% coverage for Health, dental, vision - Free Ubers to and from work - Free lunch and dinners - Annual team offsite (previously went to Alaska, Hawaii)